❖ To see a future Planet Earth free of poisons, which is safe and abundant in resources for not only our future generations, but also for all other creatures which call Mother Earth their home, by using what Mother Nature has given us, instead of creating and using things which propel the planet towards destruction.

❖ To see the widespread replacement of the “convenience factor” which has been driving humans to be selfish, with the “minimalistic approach to life”, by which they use only what they require and leave the rest for other beings and their future generations.

❖ To see people living their lives consciously at every moment with the knowledge that Mother Nature has everything required for living a happy and healthy life, and to see a healthy, peaceful, stable, and beautiful Planet Earth, which has been marred by the overuse of technological development.

❖ To give a clarion call to all of humanity to come together and make our planet safe, by creating awareness of the horrific manner in which it has been deeply poisoned by the use of noxious chemicals in daily-use products meant for personal and home care.

❖ To teach people that in simplicity lies permanent beauty, and not in temporary glamour which requires the use of synthetic, commercial cosmetics which have deleterious effects on not only human health but also that of our environment.

❖ To create daily-use products for personal and home care which are safe for life on Earth, and to eliminate the use of non-biodegradable materials used for packaging, dressing, cooking, and other purposes, which may look highly attractive, but cause degradation in our immediate environment, so much so, that life can soon become extinct on our planet.