I take great pleasure in introducing my manufacturing enterprise, Ramani Aromatics & Herbals, which was set up in order to bring out completely organic, herbal preparations for personal and home use. The whole idea sprouted in my head some four years ago, when I was pondering on the immense quantity of toxic waste being generated by the things used by us humans on a daily basis, such as soaps, shampoos, cosmetics, and products for house maintenance, which is ultimately let out into precious water bodies and soil, jeopardising the lives of several aquatic and soil organisms in particular, and the lives of creatures in the other dependent ecosystems including ourselves as a whole.

Ironically, we, who are supposed to be the most intelligent beings on this planet, are taking life on our planet along the road to extinction. Other innocent creatures, who have nothing to do with such harmful substances, who do not generate toxic waste of any kind, are losing lives for no fault of theirs at all. This continuous, irresponsible poisoning of Mother Earth by humans is due largely to the “convenience factor” which has emerged out of today’s fast-paced life, which has caused us to ignore our planet’s health. We have been concentrating more on what makes our lives convenient rather than on doing what is right. The deleterious effects of all the synthetically prepared ingredients which are commonly used in body care and home-cleaning products are observed across our entire planet in the form of pollution of all the five elements which form the basis for matter in every form, the pancha mahabhutas: earth, water, fire, air, and ether - which manifests as fatal or nagging diseases and even a much-diminished quality of life, causing havoc in the lives of all creatures. It is therefore imperative for us to adopt a “minimalistic approach” at least now, in which each individual uses only what is required and does not take undue advantage of mere availability for excessive and unnecessary use, and moreover, to use what is natural and safe..

There is an urgent need to go back to our roots, to delve into the knowledge which our wise ancestors possessed of nature’s bounties and emulate the judicious manner in which they utilised them, so as to keep our Earth safe for all future generations to come. It needs to be understood that, as the aeons have rolled on, humans have become slaves of the aforementioned “convenience factor”, causing them to become selfish and ignore the larger picture of what is to come in the future. They have become blissfully blind to the harm they are causing to other creatures on the planet, their habitats and environment along with themselves. This enterprise is my small and humble endeavour to cleanse our Mother Earth of the poisons we have lodged into her by educating the masses about the truths revolving around the synthesis, use and adverse effects of the synthetic raw materials used in manufacturing the relatively cheap personal and home care products commonly available in the market, and about the safer, beneficial natural alternatives provided by our Mother Earth, which have been instrumental in providing healthful lives to our ancestors across the ages. I therefore give a clarion call to all of you to join me in this effort and use my products marketed under the brand name, Prakruthi Soundarya, meaning “Nature’s Beauty”, which are completely harmless for life on Earth while being very effective, so that we can take the first step towards making our planet a safe and beautiful place. See you again in my next post! .